Dressed in cowboy clothing True Religion Outlet consumer group, 100% of consumers will buy the jeans, the proportion of consumers do not buy the jacket and denim skirt is very high, of which only 13% of male consumers will choose to buy a denim jacket, female consumers to buy the denim jacket is slightly higher than men, the proportion reached 27% denim skirt, 34% of female respondents indicated that they would buy. From the breakdown of the situation, male consumers buy jeans, 100% will buy denim trousers, female consumers, in addition to 100% would buy blue jeans, the choice probability of denim hot pants 33%, other pants products, such as pantyhose, Pants, Bib buy chance to reach 7%.
Choice in jeans color above, male consumers are more single, 100% of consumers believe that the blue line is the essential choice, female consumers, only 7% of consumers said that the True Religion jeans sale black line of denim products is also a good choice.In addition, the cowboy suite of products in the consumer survey results is not difficult to find the attitude of male consumers and female consumers are more consistent with 80% of people said that they will not buy the product suite, only 20% of consumers said only occasionally will try to buy the suite of products.
In addition, male and female respondents are 93 percent of the people can easily purchase their favorite denim clothing market in Beijing.consumer shopping motivation.The survey showed that, with clothes, "the Beijing market denim apparel consumer groups consumer motivation, 80% of male consumers will buy when the True Religion jeans outlet demand for produce such as with the clothes of denim apparel for women, in this case buy cowboy costumes, the proportion of 60%, denim clothing market in Beijing, consumers buy the product is on the whole, more rational.However, the breakdown of the survey, we can still find the different characteristics of the male consumer and female consumers randomness shopping. Desire to buy women easier for consumers to see their favorite products, this proportion reached 27% in this case, only 7% of male consumers desire to buy.
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